It’s better to quit when the ovation is loud, than to quit when there is decorum.
This statement would be better if the minister of information and communication, Professor Dora Akunyili could stick to this little piece of advice the Nigerian are chanting towards her image, credible woman presume to be, mama no nonsense. She is not finding it easy to persuade a cynical public to key into her pet program of Rebranding Nigeria.
Recent, cynics find it difficult to believe how Akunyili’s program would be different from others in the past.
Research had shown that even though government’s image laundering project in the past have never achieved the set objective, they only created opportunities for publics officers involved in them to feed fat for public funds.
For instance Regime of Late General Sani Abacha became instant millionaires and billionaires through the project. President Olusegun Obasanjo in 2004 took Nigeria into another round of bottomless expenditure in the name of Nigeria Image Project, later renamed “Heart of Africa Project”. Although the Federal Government is not forthcoming on how much was wasted on the project between 2004-2008 going by media investigation, therefore we presume that several billions of naira had gone down the drain(empty achievement of government).
The minister has admitted, her comment “Actually, what we have in the 2009 budget is Heart of Africa. All we did was to change the name from Heart of Africa to Rebranding Nigeria campaign”.
Through public opinion sampling, we discovered that the Rebrand campaign is a project launched in haste.
What are we really Rebranding, Nigerian, but is there anything to Rebrand when people are yet to avoid three meal in a day, yet politicians(they are fake products) are embezzling money to their pockets
However, what is clear is no matter how beautifully coined, it cannot sell a country positively to the outside world